In the early days a starting bid was around .05 cents on pay per click keywords. Now it is highly crowded marketplace, and if not done right then the only one that gains are the Search Engines.
Too often accounts are managed by rookies or clients believe that just by advertising on Adwords and writing better Ads their conversions will increase. It’s time to stop throwing money into the arena and compete smarter.
Here are some tips to save on PPC costs:
1. Check in on Mobile Visitors.
Check on your mobile site, often many ads go to a mobile version of the homepage that looks like a condensed desktop page. This may display better on a tablet, but too often pages like this is just like this or not optimized for mobile visitor using a smaller screen. This means if your site is not responsive or have a separate mobile site you can be losing money from high bounce rates.
2. Keep eye on quality score
Maintaining a good quality score is vital for PPC savings. Be sure to Optimize Page content, keep an eye on keyword performance, bounce rates and ad copy ctr (click through rates).
3. Continually Test for conversions
Most PPC managers will agree sending PPC traffic to the homepage is a bad idea. The reason for this is normally the homepage is not optimized for conversions. If you are sending PPC traffic to your home page test for conversions continuously and make changes were necessary, or consider setting up a dedicated landing page for your performing campaigns.
4. Implement Re-marketing code.
Implement re-marketing code this is highly recommended and can save you money by retargeting a past visitor. If you’re not running a remarketing campaign, by implementing the code it is possible to build your audiences list, normally a certain amount of visitors is required before campaign can be activated. If you decide not to re-market immediately, then should you require more targeted traffic later you can target those visitors easily.
5. Cost per lead.
Some PCC companies may work on a cost per lead basis instead of a fee based on ad spend. Usually service-based companies can better utilize this type of agreement, speak to your manager ask if a cost of the lead scenario is possible. In most cases clients will continue to provide the ad budget. A cost per lead agreement may not be less dollar wise than a standard fee, but will create a better incentive for your PPC company to perform, and skip those calls where the PPC company regularly contact clients to up their ad budget.